Unleashing the Power of YouTube Ads: RS Foundations' Epic Journey to Affordable Leads"

How They Did It

In the world of foundation repair, leads can be as elusive as a hidden treasure. 

But RS Foundations, the intrepid adventurers of Dallas-Fort Worth (DFW), decided to embark on a quest to conquer this challenge. 

Armed with YouTube Ads and a sprinkle of digital magic, they not only slayed the cost per lead dragon but also outperformed their competitors. Join us on this epic journey as we unveil their secrets and offer you an exclusive opportunity to request a local competitor analysis of the ads they're running.

About Hivelead And The Author

Jared, the founder of Hivelead, has worked with media buying for 13 years.  For the last several years, Jared has focused on Youtube Ads. 

Hivelead's media buyers help foundation repair companies get more leads with Youtube Ads.

Strategy

We split their YouTube Ad campaigns into three cunning strategies. 

First, we targeted custom intent audiences, specifically those searching for foundation repair. 

Then, we struck gold with an in-market audience seeking home inspections. To add an extra sprinkle of mischief, we unleashed a custom intent audience composed of people surfing competitor websites. 

But wait, there's more! Performance Max (pmax) joined the party, allowing us to wrangle their audiences across multiple platforms.

What Kind Of Ad Did We Create?

Here's where the magic truly happened. We used our secret ad template, which we are not willing to reveal here.  

We also employed the tried-and-true problem-agitate-solution technique, showcasing RS foundations as the heroes saving homeowners from impending foundation doom.

We A/B tested these two ads.

Are you a foundation repair company needing more leads from potential customers?  This article is for you.

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Key Perfomance Metrics

Prepare to be astounded! 

RS Foundations generated a whopping 50 leads during their heroic campaign. The average cost per lead hovered around $200, not a huge feat in itself. 

But the real treasure lay in their YouTube Ads and pmax endeavors. 

Performance Max swooped in, delivering leads at a mere $150. 

One of their YouTube Ad campaigns scored leads at $110 per lead, while the other? A mind-boggling $90 per lead! 

In a world where costs can soar from $220 to $400 per lead, RS Foundations reigned supreme. 

Conversion rates danced between 2% and 3%, ensuring a steady stream of satisfied customers.

Case Study Highlights

Witnessing RS Foundations' triumph over the competition left us spellbound. 

Their YouTube Ads consistently delivered leads at less than $150, outshining the local market's cost per conversion. 

But here's the real secret sauce—most competitors haven't discovered the power of video yet. 

RS Foundations' witty, engaging videos granted them a remarkable advantage, making their ads stand out like a unicorn in a herd of horses.

Challenges And Solutions

Picture RS Foundations in a fierce battle against costly search ads and Facebook with its bad quality leads. 

But like brave knights, we didn't cower. 

Instead, we shifted their budget towards YouTube Ads and pmax, turning the tide in their favor. 

The lesson learned? 

YouTube allows for broader targeting and wields less competition than local service ads and search ads. It's the hidden treasure awaiting those bold enough to seize it.

Conclusion

The tale of RS Foundations proves that YouTube Ads hold the key to lead generation success. 

As you traverse the digital landscape, don't let your competitors get the upper hand. 

Request a local competitor analysis of the ads they're running, and embark on your own epic adventure. 

Witness firsthand how RS Foundations transformed their business and discover the strategies to conquer your market. Are you ready to claim victory? Reach out now and let the magic begin in the foundation repair realm. Unleash the power of YouTube Ads and let RS Foundations be your guiding light, illuminating the path to cost-effective leads and unrivaled success.

So, fellow adventurer, what are you waiting for? Don't let your competitors have all the fun. Request a local competitor analysis of the ads they're running and arm yourself with the knowledge and insights needed to outshine them. The time has come to embark on your own legendary journey and conquer the foundation repair market.