Lead Generation
Lead Generation for Home Service Businesses in Fort Worth
More leads from Google Ads, local SEO, and Facebook. And a follow-up system that books more of them, so you stop paying for leads that go nowhere.
For home service businesses doing $1M to $5M a year in Dallas-Fort Worth.
We run lead generation for our own business first
I own a door repair company in DFW. It was built on paid ads.
I spend $3,000 to $4,000 a month on Google Ads for it. Over time, leads run about $35 to $40 each.
So when I tell you what to spend and where, it comes from my own money, not a slide deck.
How We Generate Leads
Match the channel to how your customer buys
Some customers need help today. Others think about a project for weeks. Each one needs a different kind of ad.
Google Ads and Local Services Ads
For urgent buyers. Something broke, and they’re searching right now. Google puts you in front of them at that moment.
Facebook and YouTube ads
For considered buyers. Bathrooms, patios, decks, remodels. They aren’t searching yet, so you show them your work first and stay in front of them until they’re ready.
Local SEO
For long-term lead flow you don’t pay for per click. It builds slower than ads, and it keeps working after you stop paying for it.
Not sure which fits your trade? Read: Which Paid Ads Should a Home Service Business Use? →
SEO for Fort Worth Home Service Businesses
Local SEO is how you show up in the Google map results and in the answers ChatGPT and Google's AI give when someone asks for help in your area.
What we set up:
- Your Google Business Profile: categories, service areas, photos, and regular posts.
- Review requests: a text goes out after every completed job, so reviews keep coming in without you asking.
- Articles that answer the questions your customers type into Google and ChatGPT, linked together so Google sees you cover your trade.
An honest timeline: SEO usually takes several months to build. Paid ads can bring leads in the first few weeks. Most businesses we work with need both.
The Math
More leads only pay off if you book them
Here's the math most owners skip.
Say you want 20 new jobs a month, and 1 in 4 leads books. You need 80 leads. At $40 a lead, that's $3,200 a month in ads.
Now say 1 in 2 leads books. You need 40 leads. That's $1,600 a month.
Same 20 jobs. Half the ad spend. Nothing about the ads changed.
That's why we look at what happens after the lead comes in before we spend more to get leads.
Enter a few numbers from your business. It shows where money is leaking and roughly what it costs you.
How It Works
How working with us starts
Step 1: Free Diagnosis
A one-hour call. We look at where your leads come from and where they drop off between the first call and the booked job.
Step 2: Leak Fix
We build the follow-up system so every lead gets a fast response and nothing sits in an inbox.
Step 3: Growth Engine
We run your ads every month and send more leads into a system that books them.
You get a fixed price before any work starts.
Find My LeaksWhat clients say
Hivelead is awesome. They have done an amazing job of increasing sales.
Results
Real numbers from real businesses
Documented client results.
Home services
$7,420 booked in 21 days on $510 of ad spend. A brand-new AI ad channel, 5 jobs closed.
Automotive
2,720 leads at about $20 each over 7 months. The same system run in 2 states, landing within two dollars of each other.
Legal
Qualified personal-injury calls at about $80 each, in one of the most competitive ad categories there is.
Home improvement
Foundation-repair leads under $150, in a market where they routinely cost $220 to $400.
Results reflect documented client campaigns. Individual results vary by market and budget.
FAQ
Lead generation questions
How much should I spend on lead generation?
Start with the jobs you want. Divide by your booking rate to get the leads you need, then multiply by your cost per lead. In a lot of markets, plan on at least $1,000 to $1,500 a month for one service in one area, or Google won’t get enough data to learn.
Is SEO or Google Ads better for a home service business?
It depends on how your customers buy and how fast you need leads. Google Ads can bring leads in the first few weeks. SEO takes months to build but keeps working without a per-click cost. Most businesses need both.
Do you work outside Fort Worth?
Yes, we work with businesses anywhere.
What does it cost?
Every business is different, so we start with a free diagnosis. You get a fixed price before any work starts.
What if I’m already getting leads but not enough jobs?
Then more leads may not be the answer. Run the Revenue Leak Calculator first. It shows whether the problem is lead volume or what happens after the lead comes in.
Find out where your leads are going
One hour. We'll show you where your leads come from, where they drop off, and what to fix first.